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Exercise and Performance Coaching · Huntersville, NC

Fitness is Freedom

B-FREE Fitness offers 1:1 exercise and performance coaching in Huntersville, NC. Evidence-based training, built from your assessment, for people around Lake Norman who want to get stronger, healthier, and more capable.

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Programs

Training built around your goals

Three ways to work together, all built on the same coaching approach.

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1:1 Performance Coaching

One-on-one coaching in a private studio, built from your assessment and around your goals and schedule.

From $65/sessionLearn more

Custom Coaching

Remote coaching, wherever you train: a program written for you, nutrition coaching, or both.

From $89/monthLearn more

12-Week Program

A complete 12-week strength program you follow on your own schedule. Coming soon.

Learn more

Testimonials

What clients say

“I would recommend Coach Brian to any athlete looking for a coach who genuinely cares about their development. He helped me become stronger, faster, and more prepared as a football player, but more importantly, he helped me work through one of the more uncertain periods of my athletic career.”

Sean Brown

Wide receiver, Charlotte football

“During my career on the Charlotte Football team, I was able to experience many different coaches. Brian was one of my favorites that I got to work with. We worked together daily during the summer and he pushed me to reach and exceed my goals. He is passionate, hardworking, and committed. Brian is going to crush whatever position he is in.”

Mitchell Mayes

Assistant Offensive Lineman Coach, Furman University; starting offensive tackle, Charlotte football

“During our time in the Marine Corps, Brian helped me develop a workout program that allowed me to gain overall strength and physique. Beyond programming, Brian took the time to teach proper technique and share his knowledge of fitness to not only me but anyone around him. His dedication and willingness to help others made a lasting impact on my fitness journey, and I would highly recommend him to anyone looking to improve their fitness and reach their goals.”

Willie Couch IV

U.S. Marines (infantry)

“While serving as Brian’s commanding officer leading up to and while deployed, Brian demonstrated more knowledge about training, dieting, and overall coaching than I thought there was to know. He routinely led our platoon physical training, while always focusing on training the right way—meaning stretching, proper form, and proper nutrition. While deployed, he led physical training for both the Marines in our Company and the Sailors on our ship, teaching everyone throughout the process. Aside from his experience leading, Brian has always demonstrated his expertise through his own meticulous training regiment and carefully crafted diet—and I don’t think I’ve ever met someone as consistently strong, lean, and just overall built for physical activity as Brian. His academic resume somehow overshadows his impressive experience, with every training and coaching certification I knew existed and several that I didn’t, plus having a Bachelors in Exercise Science.”

Captain Alex White

U.S. Marines (infantry)

“I came to Charlotte in the spring of 2025, and this was my third school, so I’ve experienced several different training staff throughout my college career. Brian is one of the most memorable people I’ve encountered, not because of the sweet stache or solid physique, but because of his character. We had a rough season, but he’s always seemed to have the right words at the right time, whether it was mid-game or in the weight room. He consistently brought the motivation, energy, and positivity we needed during a rough time. When it came to fitness or any questions I had, he was incredibly knowledgeable and always willing to help. But beyond his knowledge, it’s who he is as a person that stood out to me in a political space such as college football. I’d take a whole football team or coaching staff full of Brians, and I’d know we were going far! He’s genuine, passionate about what he does, and enthusiastic about everyone he interacts with. He doesn’t just show up to do a job; he shows up to make an impact. I’m truly blessed and grateful our paths crossed during my time at Charlotte and my collegiate career.”

Cam Smith

Running back, Charlotte football

FAQ

Frequently asked questions

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